- Our Business Strategies give opportunities, value our ancestral heritage, generate prosperity in rural communities, recover ecosystems, and show the world the amazing Guatemala we see in our dreams!!!
- Our Productive Chains recognize each link’s biggest streght and promote specialization.
- Our Business Strategies seek to add value to our products through design, in order to reach higher end niche markets that allow a fair income to producers.
- For Guatemala´s artisanal potential to be competitive, it is necessary to consolidate productions of various groups under “umbrella brands”.
- An open price structure between all the actors of the productive chains, promotes confidence, appreciation and solidarity among them all.
- Our businees strategies are based on small margins, big volume.
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